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May 2014
ANNOUNCEMENT: 2013 GASOLINE SHARE OF MARKET ATLAS IS READY
DEAR MARKET ANALYST:
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Market shares were significantly
changed in 2013 due to refiner strategy changes,
pullouts, station sell-offs, debrands/rebrands, as well
as changes in advertising and gasoline price
personality. How will your territory (or your suppliers’) or your
competitors’ territories be affected?
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Shell, the nation’s top gasoline marketer, gained
market share in 2013. Phillips66 and Marathon gained
share while BP and ExxonMobil lost share. The Lundberg
Survey Atlas reveals state detail behind these trends,
including Tesoro successfully leapfrogging Chevron in
California for top share.
The 2013 Share of Market Atlas
gives you U.S. maps for selected majors and
independents. You get individual company gasoline
marketing territories, color-coded, and state market
shares by brand. Twenty-one selected companies for
2013 include: Alon USA, BP, Cenex, Chevron, Citgo, ExxonMobil,
Flint Hills, Gulf Cumberland, Hess, HollyFrontier, Irving, Lukoil,
Marathon, Murphy, Phillips66, Shell, Sinclair, Sunoco, Tesoro,
Valero, and Western Refining.
To see example of market share map for Hess click here.
Lundberg Retailer Gasoline Share of Market Atlas.
First published in 2013, Lundberg has updated the gasoline market
share Atlas for thirteen of the nation's biggest gasoline
retailers. The Retailer Atlas includes Casey's, Costco,
Kroger, Kum&Go, Kwik Trip, Maverik, Meijer, RaceTrac, QuikTrip,
Sam's Club, Sheetz, Thorntons, and Wawa.
LUNDBERG is the sole source for state taxable sales and
shares. Heavy in-house research allocates sales of
independent marketers to their suppliers; the results
include more than 4,000 tax-paying entities. The Atlas
is the result of one full year of data collection, research
and analysis by Lundberg specialists.
AVOID BOGUS estimates, sloppy approximations, double-counting of gallonage, and out-of-date
information when dealing with gasoline sales data and shares. Use Lundberg.
Your purchase of the 2013 Atlas arms you with decision-making data and ongoing
referential intelligence all year long. Special discounted rates are available to Lundberg Share of
Market Report subscribers. [Note: Prior editions dating back to 1968 are also available
for historical comparison purposes.]
For further information email lsi@lundbergsurvey.com or call Crystal Vance at (805) 383-2400.
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