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BULK COPIES OF NEWSLETTER
Lundberg Letter subscribers, do you need to help others better understand issues and facts confronting your business? When distribution of one of our back issues is important in your communications efforts, please contact us. Corporate and association leaders and others have had us email or print and mail bulk copies to board members, conference attendees and/or other audiences over the years. Sometimes we can do this gratis. Call Crystal Vance, 805-383-2400.
Lundberg Letter Current Issues    
Issue DateTitleSubjectsCAPTION
Jan 27 2026
Market Share Recovery
SHELL MARKETING METRICS
Company Profile

Refining

Market Share 		Norco has had to go it alone since Shell got rid of 10 U.S. refineries. Yet even with just the one refinery, Shell managed to grow its gasoline market share after hitting bottom in 2024. Meanwhile, Shell's 2020 sale of its last California refinery, Martinez, is starting to look prescient.
Jan 16 2026
New Normal Forming
2025 RETAIL GASOLINE MARGIN METRICS
Retail Margins

Retail Prices

Retail gasoline margins were strong in 2025 despite a modest annual decline. Last year was the sixth consecutive year of robust margins. The new normal for average U.S. margin is in the 30-40ยข range.
 
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