April 2010


  • Market shares were significantly changed in 2009 due to refiner strategy changes, pullouts, station sell-offs, debrands/rebrands, as well as changes in advertising and gasoline price personality. How will your territory (or your suppliers’) or your competitors’ territories be affected?

  • Shell, the nation’s top gasoline marketer, increased its market share in 2009. Chevron also gained share while BP and ExxonMobil lost share. The Lundberg Survey Atlas reveals state detail behind these trends, including Sunoco successfully leapfrogging ExxonMobil in New York for the top share.

  • After losing share due to territorial pullouts in prior years, ConocoPhillips reversed the trend in 2009 and added more gallons and share than any other major. It took the top share in Washington after ranking fourth in 2008.

  • SELECTED COMPANIES INCLUDE: Alon USA (Fina), BP (includes Amoco and Arco), Cenex, Chevron (includes Texaco), Citgo, ConocoPhillips (includes 76 brand), ExxonMobil, Flint Hills (Koch), Flying J, Gulf Cumberland, Hess, Holly, Irving, Lukoil (includes Getty), Marathon, Murphy, Shell, Sinclair, Sunoco, Tesoro, Valero and Western Refining (includes Giant).

  • UNIQUE, COMPREHENSIVE ANALYSIS TOOL provides U.S. maps showing state-by-state gasoline market shares for selected majors and independents. Maps show individual company marketing territories, color-coded, with shares by state. Lundberg provides PDF, hardcopy binder of printed color maps, and Excel data CD.
NEW VALUE ADDED FEATURE: Now included at no charge to Atlas subscribers are maps that show what percent each state is of an individual company’s national gallonage. These maps complement the existing maps showing the market share a company has within a state.

LUNDBERG is the sole source for state taxable sales and shares. Heavy in-house research allocates sales of independent marketers to their suppliers; the results include more than 4,000 tax-paying entities. The ATLAS is the result of one full year of data collection, research and analysis by Lundberg specialists.
AVOID BOGUS estimates, sloppy approximations, double-counting of gallonage, an out-of-date information when dealing with gasoline sales data and shares. Use Lundberg.

Your purchase of the 2009 Atlas arms you with decision-making data and ongoing referential intelligence all year long. Special discounted rates are available to Lundberg Share of Market subscribers. [Note: Prior editions dating back to 1968 are also available for historical comparison purposes.]
For further information email or call Crystal Vance at (805) 383-2400.

Tel:(805)383-2400  Fax:(805)383-2424