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Lundberg Letter Current Issues    
Issue DateTitleSubjectsCAPTION
Apr 15 2015
The Other Brand Value
UPDATE: EVOLUTION OF C-STORE BRANDING
Station Population



What do these powerful gasoline refiner/marketers -- Shell, Exxon, Citgo, Valero, Phillips66 -- have in common? None has a C-store brand. Herein we track the history of store branding, note the leaders and laggards in store sales in three huge markets, and show that after decades of C-store dominance of the retail gasoline scene, indies still, mostly, reign supreme.
Mar 25 2015
Reinventing Itself - Again
NEW STRIPES FOR SUNOCO
Market Share

Wholesale/Retail Prices

CIOMA on SB 350
Former refiner Sunoco seemed down for the count in 2012 but its new owner is turning it into a multi-region retail powerhouse. Its gasoline market share has been burgeoning as it reinvents itself yet again. In this report we present share history, snapshots of DTW and retail price personalities, and put the company's long history into context of industry change.

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