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Lundberg Letter Current Issues    
Issue DateTitleSubjectsCAPTION
Feb 12 2026
Gasoline Price Seasonality Rebounds
SPRING PRICE HIKES
Retail Prices



Gasoline price seasonality is not as strong as it was during 2005-2016 according to our study. Seasonal gasoline demand increases combined with RVP regs usually boost gasoline prices each Spring. Herein we examine price seasonality during the 2005 to 2025 period and identify a 5.4ยข gal. reduction in price seasonality, and during the past five years a resurgence.
Jan 27 2026
Market Share Recovery
SHELL MARKETING METRICS
Company Profile

Refining

Market Share
Norco has had to go it alone since Shell got rid of 10 U.S. refineries. Yet even with just the one refinery, Shell managed to grow its gasoline market share after hitting bottom in 2024. Meanwhile, Shell's 2020 sale of its last California refinery, Martinez, is starting to look prescient.
 

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