DEAR MARKET ANALYST:

Market shares were significantly changed in 2010 due to refiner strategy changes, pullouts, station sell-offs, debrands/rebrands, as well as changes in advertising and gasoline price personality. How will your territory (or your suppliers’) or your competitors’ territories be affected?

Shell, the nation’s top gasoline marketer, increased its market share in 2010. ConocoPhillips and Marathon also gained share while BP, Chevron and ExxonMobil lost share. The Lundberg Survey Atlas reveals state detail behind these trends, including Shell doubling its market share and successfully leapfrogging ExxonMobil in Connecticut for the top share.

TWENTY-ONE SELECTED COMPANIES INCLUDE: Alon USA (Fina), BP (includes Arco), Cenex, Chevron (includes Texaco), Citgo, ConocoPhillips (includes 76 brand), ExxonMobil, Flint Hills (Koch), Gulf Cumberland, Hess, Holly, Irving, Lukoil (includes Getty), Marathon, Murphy, Shell, Sinclair, Sunoco, Tesoro, Valero and Western Refining (Giant).

UNIQUE, COMPREHENSIVE ANALYSIS TOOL provides U.S. maps showing state-by-state gasoline market shares for selected majors and independents. Maps show individual company marketing territories, color-coded, with shares by state. Lundberg provides PDF, bound hardcopy of printed color maps, and Excel data CD.

LUNDBERG is the sole source for state taxable sales and shares. Heavy in-house research allocates sales of independent marketers to their suppliers; the results include more than 4,000 tax-paying entities. The Atlas is the result of one full year of data collection, research and analysis by Lundberg specialists.

AVOID BOGUS estimates, sloppy approximations, double-counting of gallonage, an out-of-date information when dealing with gasoline sales data and shares. Use Lundberg.

Your purchase of the 2010 Atlas arms you with decision-making data and ongoing referential intelligence all year long. Special discounted rates are available to Lundberg Share of Market subscribers. [Note: Prior editions dating back to 1968 are also available for historical comparison purposes.]

For further information email lsi@lundbergsurvey.com or call Crystal Vance at (805) 383-2400.

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Tel:(805)383-2400  Email:lsi@lundbergsurvey.com  Fax:(805)383-2424