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FOR STARTERS
“First of all, I want to say that I really like the reports in your Lundberg
Letter.” -- price specialist, large refiner. |
OUR HOT NEW "J" CLASS
"We have your new "J-DTW" data in our wholesale price survey. Thanks for the quick add." -- major oil refiner. |
USE OF LUNDBERG FOR BIDS
“We appreciate your prompt response and permission to use [extract of certain Lundberg data] in a slide for this application.” -- marketer submitting bid for joint project. |
TRIED AND TRUE STREET PRICES
“I’m so glad Lundberg still drives to the station for the street price! I’ve tried other ways, but they’re hit or miss." -- logistics exec, large retail chain.
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RETAIL MARKET SHARES
“[A competitor’s] market share report was no good. On top of brands missing, the calculations were wrong and the conclusions were compromised.” -- analyst, national chain.
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The Letter is True Fun
"Your LL on the ampm brand was both accurate and enjoyable, as always." -- a major refining executive |
DTWS, Racks, Brass Tacks
"You don't find the Lundberg level of customer service very often anymore." -- refiner pricing executive on our daily wholesale moves.
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MORE INFO THAN ANYWHERE ELSE!
On LL 7/09/09: "Please send me 20 copies of this... You have provided much more information on this topic than any other company... many others are trying to tackle this but to no avail. I'm very impressed with the work you're doing over there. Keep up the good work." -- Harlan Ochs, President, Acorn Petroleum, on: Early Estimates Under a 'Cap and Trade' Law, The Gasoline Price Impact of Carbon Permits. |
KUDOS FOR LL
"Excellent publication." -- Doug DuBois, Texas Petroleum Marketers & Convenience Store Assoc.
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LUNDBERG LETTER
"I don't know a single other source for the level of detail that LL provides." -- says a journalist/analyst at a major business periodical. |
LUNDBERG LETTER 7/09/09 - Early Estimates, Under a "Cap and Trade" Law: THE GASOLINE PRICE IMPACT OF CARBON PERMITS
"Great! You guys always do good work" -- says an association executive. With its single-subject format, interpretative text, and access to LSI statistics, Lundberg Letter is widely considered the most reliable journal of its kind. Need to keep up on current events in your field? Tap Lundberg.
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ON METHODOLOGY:
"We have to check that [unproofed pump price survey] website company every day to see what
somebody claims is our price, because the public comes in expecting that price. It's hardly ever right. It's a big
problem when the price they claim we have is way below the truth. I don't know where they even get the price
or who the heck is putting it up. -- station manager on retail prices and PR. |
GASOLINE PRICES AROUND THE WORLD
Bank of Nova Scotia Marketing & Research Manager Nancy Kerr: "We've never seen it anywhere before. It's just terrific." (The Energy Détente Fuel Price/Tax Series, covering domestic gasoline and diesel prices around the world, updated monthly in the Lundberg journal Energy Détente.) |
HOT NEW CLASS OF TRADE
A U.S. refiner says, "This 76 dealer-jobber buying price in Hawaii is great. Helpful to have this added information." Lundberg has added jobber-served DTWs to its daily nationwide wholesale price surveys, reflecting dramatic changes in station populations that are mined from our census/volume studies. |
NEW ATLAS FEATURE
"I wanted to let you know I really like the new addition. This [percent that each state is of a each company's total gasoline gallonage] adds interesting perspective to the report." -- says a large refiner. |
HEAVY ATLAS
"The 2007 Share of Market Atlas looks great, especially the new maps showing the percent that a state is of each company's total sales." -- says a major oil company's sales manager. |
ROCKIN' and ROLLIN'!
"Thanks Lundberg, you guys rock!" -- says a major refiner regarding our instant response to change of specs. |
24/7
"Wow Lundberg, you guys are great, even putting our requested changes [custom retail price survey] in on weekends. Thanks!" -- says a major oil company pricing executive. |
Truth Sí, Hype No
"I absolutely swear by your Letter... With all the hype that is flying around about oil prices it is so nice to read the truth about our industry and the associated market dynamics." -- says a marketer association executive. |
HE REALLY SAID THAT
“Your [custom street price] survey for us is smokin’ and strokin’! We’re very happy, keep it up.” -- says a major-branded metro jobber. |
IT’S A BEAUTIFUL THING
“The [custom street price] survey is going beautifully.” -- says a large marketer. |
COMPLETE RETAIL PRICE SURVEY RESULTS SAME DAY AS SAMPLE CHANGES
"Thanks Lundberg, that was quick! You even got a station we thought would not be open until next month." -- says a refiner. |
NAILING LOCAL STATION POPULATION
“Dead on accuracy. We are very satisfied with Lundberg census data.” -- says a large c-store chain. |
ACCURATE, FAST
“Your East Coast street price survey is going great.” -- says a major oil company. |
FEEDBACK: WOW
A large jobber says, "Wow, retail price survey changes made the same day of our request. Now that's customer service! Thanks for the quick turnaround!" |
CUT TO THE CHASE
"You guys really cut to the chase! I love The Letter. I read each new Letter as soon as it comes out." -- says a petroleum marketer. Lundberg Letter is a 24-issue study series in single in-depth subject format. Only an army could pull off what even one LL does; luckily, we have one. |
PAIN KILLER
A local manager of a large C-store chain says, "It's a huge pain to do our routes on Friday, especially when we're so busy it's hard to leave the store." Our street price surveys (your specs or ours; any time of any day, anywhere in the U.S.) can save you time and resources, and up your accuracy. No survey too big or too small. |
PERFECT FIT - MARGIN HISTORY BY MARKET
A refiner says, “Perfect, exactly what we are looking for. Thanks for the very quick turnaround.” Lundberg produces a wide variety of retail margin reports based on your specs (wholesale, freight etc.) for hundreds of cities, with abundant historical archives available for analysis. We tap our daily wholesale price by class of trade/fuel type, precise taxes (down to local variation), and retail price. All by brand or market average. |
STATE MARKET SHARES
"This is exactly what we needed." -- says a international marketer of light and heavy petroleum products, blending components. |
TIMELY CUSTOM LOCAL STREET PRICE SURVEYS
A large jobber tells us, "We couldn't be happier with Lundberg. You guys are much more responsive than [a competitor]." |
RELIABLE SERVICE ON BIG TERRITORY JOBS
A major refiner says, "Lundberg is always planning ahead to ensure smooth and accurate operations." |
SITE VOLUME PROJECTION RIGHT ON
"Your volume projection [for station re-model and re-brand] was right on!" -- says a multi-site retailer very satisfied with Lundberg's work. The volume projection studies use Lundberg market profile data, plug in local competition sales and pricing, accessibility, convenience store competition from C-store and non-C-store businesses, current and future real estate/traffic trends, brand value, intended retail pricing strategy, and more. About to break ground? Tap Lundberg. |
LUNDBERG LETTER
5/04/07, Chevron No. 1 - VITAL SIGNS OF CALIFORNIA'S GASOLINE MARKET
"All your readers here thought it was great, very interesting" -- says a pricing executive at a major oil company. With its single-subject format, interpretative text, and access to LSI statistics, Lundberg Letter is widely considered the most reliable journal of its kind. Need to keep up on current events in your field? Tap Lundberg. |
